Of course, this made people not only want Kimoji Hearts, but the Kimoji Hearts PR experience.
Okay guys Kim Kardashian’s fragrance packaging is actually super cool. It’s a giant hollow chocolate heart and it comes with a hammer, you break it open and your box of perfume is inside ? I want
— Jamie from the block (@celestialslut_) January 31, 2018
Me watching @KimKardashian friends and family breaking open their chocolate hearts to get their fragrance ? #KKWFRAGRANCE pic.twitter.com/O3ZaHFh01W
— Carolyn Sotos (@carolynsotos) February 1, 2018
Does anyone know if Kim Kardashian’s perfume comes in that chocolate heart that it broken with a mallet? That is the only way I’ll buy it. I want to break that chocolate and then eat it
— IngridSophia (@ingridTepler) February 1, 2018
But alas, they cannot have it. The hammer and chocolate routine was a press kit, so for people on a special list only.
She called it a press box from the very beginning. People just don’t listen.
— Erika Lehnsherr (@erikalensherr_) February 1, 2018
Kim is promoting these PR packages a little too much and people are getting confused. im seeing so many comments of people not understanding that they’re not gonna get the chocolate. Just whats inside smh.
— KKW STAN (@KimKWestPics) February 1, 2018
On her snapchat she said they are PR packages. No one gets the chocolate heart unless they are on her PR list.
— mał. (@malwaves) February 1, 2018
Companies have done this for years. It's a common practice marketing scheme
— Karen ❣ (@kjenipher_) February 1, 2018
Naturally, people got mad.
If those chocolate heart boxes are not for everyone, she should not have promoted them that way! Its disappointing that we cant have them !
— bhagyashri joshi (@joshibhagyashr2) February 1, 2018
Companies often send out elaborate packages to people on their PR list to entice them to promote the products, but the companies don’t typically promote that packaging, it’s just for fun. She really shouldn’t be showing this off like it’s an actual product, it’s confusing people
— Alexa Frankovitch (@DFTBAlexa) February 1, 2018
I am absolutely not going to buy Kim Kardashian’s perfume unless it comes in a giant chocolate heart with a hammer
— jacqui (@JackieBrady_) February 1, 2018
But hey, if there’s no such thing as bad publicity, it looks like Kardashian’s PR stunt did the trick.