To get people talking about Kimoji Hearts, Kardashian did what she did best: utilize the powerful PR machine/media that reports on her every move. She sent out a very creative press kit for the fragrances. To get to the perfumes inside, lucky people on Kardashian’s PR list had to use an included hammer to break through a giant chocolate heart.
I just broke open a giant chocolate candy with a Kim Kardashian fragrance in it. Any questions? pic.twitter.com/ckO4mO46K0
— Michelle Lee (@heymichellelee) January 31, 2018
And here are all 3…the bottles are heavier than expected pic.twitter.com/8XSmufrU8L
— Michelle Lee (@heymichellelee) February 1, 2018
https://twitter.com/kimmyykat/status/958818066573426688
Definitely sweet pic.twitter.com/XhYOx7cG5L
— Michelle Lee (@heymichellelee) January 31, 2018