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People Are Going Wild For Kim Kardashian’s Perfume Packaging—But There’s Some Confusion

To get people talking about Kimoji Hearts, Kardashian did what she did best: utilize the powerful PR machine/media that reports on her every move. She sent out a very creative press kit for the fragrances. To get to the perfumes inside, lucky people on Kardashian’s PR list had to use an included hammer to break through a giant chocolate heart.

https://twitter.com/kimmyykat/status/958818066573426688