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Doritos Is Creating ‘Quiet’ Chips Specifically For Women And Everyone Is Shaking Their Heads

Will the chips be stale? Or moist? Or will they literally just be plain ol’ tortillas??

This whole marketing idea has been utterly baffling, even in its early, rumored conception.

Shaming people for how they consume food isn’t likely to curry their favor. Gendering a product which does not need to be gendered probably won’t make people celebrate in the streets (and it definitely won’t encourage women to use your product). I feel like I shouldn’t have to explain this to an enormous brand like Doritos, which has already pulled off a myriad of successfully inoffensive advertising campaigns, but here we are.

C’mon guys. These could have simply been “movie-friendly Doritos.” How could y’all screw that up?