Will the chips be stale? Or moist? Or will they literally just be plain ol’ tortillas??
I like my Doritos in a soft, lady-like paste
— Shalyah Evans (@ShalyahEvans) February 5, 2018
Doritos to let some Doritos sit out for a while before being put in a pastel bag https://t.co/IvdYCFQzNl
— Paul F. Tompkins (@PFTompkins) February 5, 2018
women: we want equality
business: how about some wet doritos? https://t.co/L4657d2FCj
— Matt Fowler (@TheMattFowler) February 5, 2018
New Doritos crunchless chips for women pic.twitter.com/P2ujZr7hXo
— Mujahed Kobbe (@Moj_kobe) February 5, 2018
This whole marketing idea has been utterly baffling, even in its early, rumored conception.
Shaming people for how they consume food isn’t likely to curry their favor. Gendering a product which does not need to be gendered probably won’t make people celebrate in the streets (and it definitely won’t encourage women to use your product). I feel like I shouldn’t have to explain this to an enormous brand like Doritos, which has already pulled off a myriad of successfully inoffensive advertising campaigns, but here we are.
C’mon guys. These could have simply been “movie-friendly Doritos.” How could y’all screw that up?
You invent cinema friendly Doritos and then you go and fuck up the branding like this. https://t.co/6Dn3FPcizI
— Daniel Hardcastle (@DanNerdCubed) February 5, 2018