Have you ever been enjoying a helping of ketchup and thought to yourself, “Goodness, I wish this tasted more like plastic and less like ketchup”? Oh, you haven’t? Well, apparently, one new condiment startup seems to be under the impression that people are simply dissatisfied with their standard ketchup consumption options.
Bo’s Original Slice of Sauce™ is championing a new kind of ketchup, according to their Kickstarter campaign: specifically, the kind that you can place on your sandwiches in slice form.
— AKUA (@LifeAkua) March 16, 2018
Apparently, the benefit to ketchup in slices is that the product is “no mess,” “needs no refrigeration,” and is considered to be “non-GMO, gluten-free, all-natural with no artificial flavors, preservatives, or high-fructose corn syrup.”
But, that also means that it looks like this:
‘Ketchup slices’ are a real thing now pic.twitter.com/XJzVKpsP0I
— NowThis (@nowthisnews) March 22, 2018
People are, understandably, a little offended by the idea.
I mean, do we really need a savory condiment that feels like biting into fruit leather? I can’t imagine a less appetizing consistency.
The world’s worst fruit rollup https://t.co/owqvMyJLrW
— Mo Mo (@molratty) March 22, 2018
Like, couldn’t you just put a damn tomato on there??
a ketchup slice is called a tomato you dingus https://t.co/M5Wu2QJEYE
— Aloys Detey ? (@feytastic) March 22, 2018
There’s something inherently gross about the concept of ketchup with a gummy, semi-solid texture.
idk why that slice reminding me of that dried up ketchup that’s left on the side of the bottlecap? https://t.co/prpef6T12n
— dacia?? (@_daeology) March 23, 2018
Some people feel that this development is a sure sign of the end times.
The asteroid can’t come soon enough. pic.twitter.com/JYYUSXlMR5
— Rita Panahi (@RitaPanahi) March 23, 2018
In addition to the gross-out factor, the idea is also not terribly eco-friendly — nor is it terribly efficient for, say, dipping fries (i.e., the main reason to be eating ketchup in the first place).
Ketchup slices *might* work on a hamburger – even if you wanted that much ketchup – but they can’t replace ketchup. You can’t mix ketchup slices into a recipe. You can’t dip anything into what is effectively tomato flavored savory fruit leather.
— Ellen McGrody (@kadybat) March 23, 2018
Despite all of the skepticism, Slice of Sauce™ has already exceeded their $15,000 goal on Kickstarter.
So, like it or not, you may very well be able to pass judgment on the squares of sliced ketchup very soon — or, in my case, avoid them entirely.