People on Twitter called out Zara for its gaffe.
Who wore it better? And yes Zara, that's a lungi! pic.twitter.com/65KwCBxIDC
— Aaqib Raza Khan (@aaqibrk) January 30, 2018
Zara is trying to sell your dad's £3 lungi (Asian male skirt) for £70 https://t.co/U5NbyKzDVD
— shinde shivaji (@shindeshivaji13) January 30, 2018
Looks Zara selling this Lungi for $70. pic.twitter.com/TEvVkqnpqs
— فزلور (@fazlurism) January 30, 2018
. @ZARA UK is selling a skirt / lungi for £70 . Meanwhile in India… pic.twitter.com/SL3j239DTE
— Sarakshi Rai (@Sarakshi) January 30, 2018
If you need an argument as to why it's important to have BAME people at every level in business and marketing, I give you the lungi-dads-skirt disaster by @ZARA where literally ANY Indian person could've pointed out in two minutes what the problem is with this ???
— Poorna Bell (@poornabell) January 30, 2018
The problem is that only we will see it as a problem whilst they will make millions.
— Mrs Khandhar (@ruchi18) January 30, 2018
The idea of someone buying a £70 lungi is qwhite funny. https://t.co/gXZl55PZcg?amp=1
— Megha Mohan (@meghamohan) January 29, 2018
Zara is selling lungi in 8200 Rs. & people r reacting like “omg, wtf, r u mad ?” , Don’t forget we r the same people who pays 6-7K for ripped jeans.
— Vodka + Cyanide (@Riskiest_Poison) January 30, 2018
A £69.99 skirt from @ZARA that looks like a south Asian male skirt (lungi) that costs less than £1 ??? pic.twitter.com/47aA2SSSg5
— Aria (@ms_aria101) January 28, 2018
My dad's lungi is probably cheaper than 3 pounds https://t.co/KzDd2IlqYI
— Phoolan Devi (@ashsultana) January 30, 2018