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Kanye Is Turning Celebrities Into Kim Kardashian ‘Clones’ To Promote The New Yeezy Campaign

Praise be, because it looks like every day holds a new batch of Kardashian news! (Just kidding, I don’t know what the world has come to.)

As you are likely aware (unless you’ve been willfully ignoring pointless celebrity stories, in which case: fair), Kim Kardashian has been living her best platinum blonde life, walking around town with long silver locks and athleisure crop tops.

Yep, then I made myself a smoothie

A post shared by Kim Kardashian West (@kimkardashian) on

Like it or not, the new look is certainly iconic and recognizable.

Perhaps that’s why it was so startling to see a “Kim” on Kim Kardashian’s Instagram account that … wasn’t actually her.