It might be gone from H&M’s website, but a thing called screencaps exist, and the company is facing some major outrage from consumers.
. @hm, have you lost your damned minds?!?!?! pic.twitter.com/EYuCXLZtv3
— Charles M. Blow (@CharlesMBlow) January 8, 2018
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
Can’t be more confused and disgusted. H&M decided to put the black boy in a “Coolest Monkey in the Jungle” hoody and the white boy in a “Survival Expert” hoody. Can’t believe it’s 2018 and this offensive sickening racism still exists. We all must boycott H&M till they apologize. pic.twitter.com/OdynDKupjS
— BASH (@XIBash) January 8, 2018
Every company should invest in training that encompasses cultural competency and sensitivity. It is absolutely necessary. @hm pic.twitter.com/efMR0oL3jx
— The King Center (@TheKingCenter) January 8, 2018
The creative team at H&M should be fired.
— J.D. (@Tower415) January 8, 2018
This is what happens when you have no POC in marketing focus groups and meetings.
— K. Barrett (@kwbarrett) January 8, 2018
H&M pulled the image, but nevertheless, an artist and designer offered a potentially mutually agreeable solution: The next now reads “Coolest Kid in the Racist A** H&M Catalog.”
Fixed this H&M ad I saw earlier today pic.twitter.com/ItX0zzfhlw
— Mimicgawd (@Mimicgawd) January 8, 2018