With a nod to how movie studios campaign for Oscars with full-page ads in entertainment industry newspapers like Variety, the Comedy Central news-and-politics-skewering institution similarly took out ads, actively seeking out a “Most Dishonest & Corrupt Media Award of the Year.”
The Daily Show is running a full page Oscar-style “For Your Consideration” ad in the New York Times today, aimed at winning President Trump’s upcoming dishonest media awards… pic.twitter.com/iVO8avtPlE
— Eamon Javers (@EamonJavers) January 5, 2018
Whereas a movie-boosting ad would contain plaudits from critics, the Daily Show ad includes quotes that savage the show and deride it as a tool of the left.
“Political propaganda disguised as entertainment.” — Breitbart News
“Trevor Noah is an anti-Trump hack.” — The Rebel Media
“Monotonous…liberal dogma.” — The New York Post
It ended with a final pitch of, “The Daily Show with Trevor Noah: So fake, even this ad isn’t real.”
Comedy Central’s Trump-baiting “For Your Consideration” ad appeared as a full-page ad in the New York Times on Friday. Twitter was delighted.
Instead of pretending to be mad, this is exactly how the media should handle this. https://t.co/3LN6e55XaN
— Michael Snyder (@M_James_Snyder) January 5, 2018
Pure genius!
— RESIST (@FairwaysOfLife) January 5, 2018
So nice of Trump to help bolster ad sales for the failing NYT.
— Eric Johnson (@AmShipEric) January 5, 2018
Truly perfection from the daily show??
— glenn endresen (@g1978endresen) January 5, 2018
Epicccc and the irony of them being one of the best news shows is hilarious and horrifying
— Savory (@heysavory) January 5, 2018
and this is why we love the Daily Show.
— ItemNine (@theitemnine) January 5, 2018
"So fake, even this ad isn't real" – is a good end-line
— Bob Bamber (@BobbyBamber) January 5, 2018
I also want a "Trumpy" https://t.co/rSZvALr6Kp
— Douglas Kass (@DougKass) January 5, 2018
Two shows hosted by Daily Show alums are getting in on the fake news awards season campaigning, too. Check out these mock ads “touting” The Late Show with Stephen Colbert and Full Frontal with Samantha Bee.
So excited for Monday’s “MOST DISHONEST & CORRUPT MEDIA AWARDS OF THE YEAR!” See you on the red carpet, @AndersonCooper! #TheFakies pic.twitter.com/r8pYCj0g9r
— Stephen Colbert (@StephenAtHome) January 4, 2018
Nice try @colbertlateshow and @TheDailyShow, but we’re sweeping the #Dishonesties this year. (P.S. @realdonaldtrump, how about a female host next time?) pic.twitter.com/dAhE5epA4D
— Full Frontal (@FullFrontalSamB) January 4, 2018